Amazon has introduced Amazon Business Deals, a new way for eligible sellers to create limited-time discounts for Amazon Business customers.

This update gives sellers another opportunity to reach B2B buyers, improve product visibility, and increase sales from business accounts.

Starting August 31, 2026, Amazon says sellers can create exclusive deals for business customers through Amazon Business Deals. The feature is available through the Price Discounts tool in Seller Central for products that already have Business Prices.

For Amazon FBA sellers and Private Label brands, this update matters because B2B buyers often purchase differently from normal retail customers.

They may buy in larger quantities, compare business pricing, look for repeat supply, and respond well to structured discounts.

What Are Amazon Business Deals?

Amazon Business Deals are limited-time promotions created only for Amazon Business customers.

Instead of offering a public discount to every shopper, sellers can create a B2B-exclusive offer for registered business buyers.

Amazon says these deals can last from 1 hour to 30 days, and sellers can choose between Fixed Price or Percent Off promotions.

This gives sellers more flexibility when building Amazon B2B pricing strategies.

For example, a seller can create:

• A short deal for business buyers

• A longer B2B promotion for inventory movement

• A discount during major sales events

• A targeted offer for products with strong business demand

As a result, sellers can separate their Amazon Business strategy from normal retail discounting.

Why Amazon Business Deals Matter for Sellers

Amazon Business is not only for office supplies.

Many product categories can attract business buyers, including cleaning products, packaging supplies, tools, electronics accessories, storage items, kitchen products, industrial supplies, and bulk-use consumables.

If your product solves a repeat business need, Amazon Business Deals can help you reach buyers who may place larger or repeat orders.

This can support:

• Amazon B2B sales

• Business customer visibility

• Product discoverability

• Bulk buyer interest

• Inventory movement

• Revenue growth

• Repeat order potential

• Brand awareness among business accounts

However, sellers should still protect profit margins before offering any discount.

A deal can increase sales, but it should not create unprofitable volume.

Table: Regular Amazon Deals vs Amazon Business Deals

Area	Regular Amazon Deals	Amazon Business Deals
Customer Type	General Amazon shoppers	Amazon Business customers
Deal Visibility	Public retail audience	B2B buyer audience
Pricing Goal	Retail conversion	Business purchasing demand
Best Use	Consumer sales events	Business buyers and bulk demand
Discount Type	Retail promotions	Fixed Price or Percent Off
Seller Strategy	Broad traffic	Targeted B2B growth

Graph 1 Placement: B2B Deal Opportunity Areas

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Graph title: Where Amazon Business Deals Can Help Sellers

Suggested graph type: Bar chart

Opportunity Area	Impact Score
B2B visibility	90
Bulk order potential	85
Inventory movement	75
Repeat buyer demand	80
Deal event exposure	70
Catalog differentiation	65

Graph note:
This graph can show how Amazon Business Deals may support sellers with products that appeal to business buyers.

 

 

Amazon Business Deals Eligibility Requirements

Amazon Business Deals are not available for every product automatically.

According to Amazon’s seller update, products must meet eligibility requirements, including a 3.5+ star rating, new condition, Amazon pricing requirements, and seller performance standards. Regular deals require at least 10% off, while High Velocity Event deals such as Prime Big Deal Days, Black Friday, and Cyber Monday require at least 15% off.

This means sellers should review their catalog before planning promotions.

Important checks include:

• Star rating

• Product condition

• Business Price setup

• Seller performance

• Pricing history

• Minimum discount level

• Profit margin

• Inventory availability

• Event timing

In addition, products need existing Business Prices to access Amazon Business Deals through the Price Discounts tool.

Why Business Prices Matter

Amazon Business Deals work with products that already have Business Prices.

Business Price is a seller-set price available to Amazon Business customers. It allows sellers to create different pricing for B2B buyers while keeping normal retail pricing separate.

This matters because business buyers often compare value differently.

They may care about:

• Unit cost

• Bulk savings

• Repeat supply

• Delivery reliability

• Business-only pricing

• Quantity discounts

• Purchase approval needs

• Invoice-friendly ordering

Therefore, sellers who want to grow Amazon B2B sales should review Business Price setup before creating deals.

Graph 2 Placement: B2B Deal Readiness Score

Add graph here in the middle of the blog.

Graph title: Amazon Business Deals Readiness Checklist

Suggested graph type: Bar chart

Readiness Area	Score
Business Price active	95
3.5+ rating	90
Inventory available	85
Profit margin checked	88
Discount level planned	80
Event calendar reviewed	70

Graph note:
This graph can help sellers check whether their products are ready for Amazon Business Deals.

How Sellers Can Use Amazon Business Deals Strategically

Amazon Business Deals should not be used randomly.

A better approach is to select products that already have business buyer potential.

Good candidates may include:

• Products bought in bulk

• Office or workplace items

• Packaging supplies

• Cleaning products

• Industrial accessories

• Kitchen or hospitality items

• Repeat use products

• Products with stable margins

• Items with strong reviews

• Products with enough inventory

For example, a packaging brand selling bubble wrap, poly mailers, labels, or storage products may use Amazon Business Deals to attract offices, warehouses, ecommerce brands, and small businesses.

As a result, B2B deals can become part of a larger Amazon growth strategy.

 

 

Common Mistakes Sellers Should Avoid

Many sellers create deals without checking profit first.

That can create revenue without real growth.

Common mistakes include:

• Offering discounts without margin calculation

• Running deals with low inventory

• Ignoring Business Price setup

• Not checking product eligibility

• Applying B2B deals to weak products

• Forgetting event discount requirements

• Not reviewing ACoS and TACoS impact

• Treating B2B buyers like normal retail customers

• Not tracking repeat business orders

Instead, sellers should use Amazon Business Deals with clear goals.

The goal may be visibility, bulk order testing, inventory movement, repeat buyer acquisition, or event promotion.

Amazon Business Deals Checklist for Sellers

Checklist Item	What to Review	Why It Matters
Business Price	Confirm product has Business Price	Required for access
Rating	Check 3.5+ star rating	Supports eligibility
Product Condition	Must be new	Meets deal standards
Discount	10% regular, 15% event	Meets minimum requirements
Inventory	Enough stock for demand	Avoids stockout risk
Margin	Profit after discount	Prevents unprofitable sales
Event Calendar	Prime Big Deal Days, Black Friday, Cyber Monday	Improves planning
B2B Demand	Business buyer use case	Helps choose the right ASINs

How Amazon Business Deals Can Support PPC and Organic Growth

Amazon Business Deals are mainly a pricing and promotion tool.

However, better conversion from business buyers can also support broader listing performance.

If a deal helps generate more sales, it may improve:

• Sales velocity

• Product visibility

• Listing conversion rate

• Inventory movement

• Repeat purchase behavior

• B2B ranking potential

• PPC efficiency

However, sellers should monitor performance carefully.

A deal that increases orders but destroys margin is not a successful strategy.

Therefore, Amazon sellers should track revenue, profit, unit sales, business orders, and advertising impact during and after the deal.

How Nestue Helps Amazon Sellers With B2B Growth

At Nestue, we help Amazon sellers review growth opportunities beyond normal retail PPC.

Our team checks:

• Business Price setup

• Amazon Business eligibility

• B2B discount strategy

• Product-level margin

• Inventory readiness

• Listing conversion rate

• PPC performance

• Deal calendar

• Event promotion planning

• Catalog growth opportunities

This helps Amazon Private Label sellers decide which products should use Amazon Business Deals and which ones need improvement first.

Final Thoughts

Amazon Business Deals create a new opportunity for sellers who want to reach B2B customers.

With exclusive discounts, flexible deal duration, event visibility, and access through the Price Discounts tool, this feature can help eligible sellers build more business demand.

However, success depends on strategy.

Before creating a deal, review your Business Price, product eligibility, discount level, inventory, and profit margin.

For the right product, Amazon Business Deals can support visibility, bulk orders, repeat purchasing, and B2B growth.

CTA

Is your Amazon catalog ready for B2B demand?

Book a free Amazon Business audit with Nestue and let our team review your Business Prices, B2B deal eligibility, product margins, inventory, and growth opportunities.

FAQs

What are Amazon Business Deals?

Amazon Business Deals are exclusive, limited-time discounts for Amazon Business customers.

When did Amazon Business Deals start?

Amazon says the feature started on August 31, 2026.

Where can sellers access Amazon Business Deals?

Sellers can access Amazon Business Deals through the Price Discounts tool in Seller Central for products with existing Business Prices.

How long can Amazon Business Deals run?

Amazon says these deals can run from 1 hour to 30 days.

What discount is required?

Regular Amazon Business Deals require at least 10% off, while High Velocity Event deals require at least 15% off.

How can Nestue help?

Nestue helps sellers review Business Price setup, B2B deal eligibility, margins, PPC impact, inventory readiness, and Amazon Business growth strategy.